Mark Schow | Mediamax Photography | Photography, Video and Virtual Tours for Real Estate and Business

Mark Schow

2015 Photographer Favorites Slideshow and thanks for a great year

Wow, what a year! As we look back on 2015, I’m amazed at how busy we’ve been. The hot residential market kept us on our toes, but we also photographed more commercial properties than ever and did more Google Virtual Tours. We introduced our new Mediamax Virtual Tour and we added some new faces to […]

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More than just eye candy: 5 marketing tips from the “million-dollar-plus club”

Don’t you just love looking at homes? Especially luxury homes with their to-die-for interiors, their architect-designed floor plans and their manicured landscaping? Of course there’s more here than just eye candy. There’s also plenty to learn from luxury marketers that you can use to market any listing. But first the eye candy. Here’s a sampling of

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At Mediamax, we take the team approach to real estate photography

Mediamax isn’t just another real estate photography company and here’s how you can tell. We take the team approach. I talked about this in a previous post – how our team advantage means more coverage in the areas you sell in and that means you get your photos quicker and easier. But it’s more than

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Want better photos? Here’s the one no-fail, surefire thing you’ve just got to do

What’s the secret to better photos? Is there something you can do kick it up a notch? Okay, besides having us take your photos? Yes. Here’s the one no-fail, surefire thing you’ve just got to do: you gotta stage. Even in a strong market, you’re not going to skip the step of marketing your listings

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Elena Abshire: “My seller was ecstatic.” How Mediamax goes the extra mile for you

Everybody promises to “go the extra mile” for their clients. Here’s how our Mediamax team members actually did. Elena Abshire, CNE and Realtor at Total Concepts Real Estate Services, emailed us on Veteran’s Day to see if we could possibly squeeze her in in a hurry. First, she was surprised to get a response almost

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The Mediamax team advantage – we’ve got you covered for real estate photography

It’s a cliché but also a fact – you can’t be in two places at once. When I started Mediamax back in 2002, I was that quintessential one-man band with a camera. I quickly realized I couldn’t be everywhere I needed to be. Short of cloning myself, I needed a team. A nod to Jeff

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Mediamax Aerial Photography helps buyers visualize your land listings

Should you have professional photos taken for your land listings? At first glance, the answer seems obvious. Land is land. There’s not much to show. A snapshot will do. But there’s another way to think about it. To land buyers, setting and backdrop are at least as important as they are to home buyers and

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Google Virtual Tour “Invaluable” for Concordia on the Lake

A senior living community like Concordia on the Lake in Littleton probably isn’t the first business you’d think of as needing, let alone wanting, a Google Virtual Tour. But maybe you don’t know today’s seniors. Nicki Geiger, marketing director, says it’s true that a few years ago they got few inquiries online but that’s changed.

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Julie Trunzo and the Case of the “Too Good” Photos

Sometimes professional photos by Mediamax almost sell the home back to the sellers. Julie Trunzo with Your Castle Real Estate had this experience recently but not in the way you might expect. “The house did not look great,” she says and everybody worried about how it would photograph. “It was tenant-occupied, very dark and, you

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Ray Tomsick: “I am blown away by how great your customer service is”

Yes, the quality of the photos matters. It’s the No. 1 reason to go with Mediamax for professional photography. But there’s another very important reason to choose Mediamax and not somebody else. It’s customer service. We recently did a shoot for Ray Tomsick, a Berkshire Hathaway HomeServices Real Estate of the Rockies broker associate and

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If the kitchen sells the house, what about the kitchen photos?

It’s part of common wisdom in real estate: the kitchen sells the house. “For today’s home buyer, the kitchen is typically the most important room in the house – an area where form and function are equally important,” reports Realty Times’ Michele Dawson. “Buyers view kitchens as an area that has many functions – preparing

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Mediamax Virtual Tours can help you set yourself apart. Here’s how

For successful marketing, you need to set yourself apart. This is what brand is all about. Your brand helps people distinguish you from all the other real estate agents out there. One of the best ways to brand yourself is with a visual – a logo, a look, something that say’s “YOU” at a glance. It

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Why you should only trust a professional to take your real estate photos

I see lots of photos of houses over the course of any given week. I watch lots of virtual tours. Every now and then I see a photo that sums up everything we aim for as real estate photographers. More vividly than words, the photo featured above reveals the value of what we do and

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We take the guess work out of luxury marketing

Luxury marketing experts may differ on favorite techniques, but they all agree your marketing should be commensurate with the value, including the perceived value, of the home. As I noted in a previous post, luxury homes aren’t mass-produced. They are custom-designed and custom-built. Luxury sellers expect a marketing effort that reflects their home’s uniqueness. If

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Do sellers notice when the photos are bad?

In the rush to get a home on the market, it’s easy to suppose the sellers don’t notice a little thing like bad photos. Right? But Nancy Donnell-Clarke and her husband Tony certainly did. Their agent had ordered photos from one of our competitors. “The photos did not turn out well at all,” Nancy says.

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How to Customize a Flier for Your Mediamax Virtual Tour. It’s Easy – And Fast!

Our new Mediamax Virtual Tour has many outstanding features – like Hi-Def full-screen display of all media and the fact that it’s fully mobile friendly. But here’s something else I think you’re really going to like. It’s fast. Because most tasks are point-and-click and drag-and-drop, working with it is a breeze. Get in, get things

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How to personalize your Mediamax Virtual Tour: Arrange media, add music and more

So, you’ve ordered a Mediamax Virtual Tour and you get an email saying the photos are done and the tour’s been published. Now what? It’s time to personalize your tour so buyers see the captivating online presentation you want them to see. From My Tours, click on the tour you want to work on. When

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You’re going to love how easy it is to use our new Mediamax Virtual Tour

When you log in to your account in our new Mediamax Virtual Tour, one of the things you’re going to notice right away is how simple and uncluttered the layout is. Our new tour platform is visual and the style is point-and-click. To login to your account go to the homepage at www.mediamaxphotography.com. Click on Manage

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Could Video and Mediamax be Your Perfect Match? Here’s Why April Stahl Chose Us

The Club at Ravenna already is a unique community, tucked away behind the Dakota Hogback on the edge of the foothills not far from Chatfield Reservoir. A community like this calls for marketing that’s just as unique. That’s a key reason why April Stahl called Mediamax in to do a video. She says she wanted something

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Meet Mediamax’s Cheryl Ungar: Experienced Pro, Photo “Geek” and Giver

Mediamax Senior Photographer Cheryl Ungar says she knew in kindergarten she wanted to be a photographer. Armed with a Bachelor’s degree, she jumped into the business as a professional right out of college, starting out as a photojournalist, and she never looked back. For a good 3 decades and counting, she’s lived her entire professional

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Good news! Changes to Realtor.com mean cost savings for you

Do you remember the “red spinning house”? Answering “yes” might date you, but for those who haven’t been in the business as long as some of us, this was an icon on Realtor.dom listings. The icon linked to a listing’s virtual tour. Over the years the red spinning house has disappeared, replaced by various text

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The Neir Team: Video’s the Best Way to Differentiate Your Brand

Plenty of people talk about differentiating themselves and their brand from everyone else’s. Stacy and Alex Neir, The Neir Team with Kentwood City Properties, are actually doing it. How? One way is with video by Mediamax. They’ve worked with us for many years for still photography, so when they found out we also do video,

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