Among movers and shakers in Denver real estate, Jack O’Connor has to be on the short list. Not content with being just a top producer, this 35-year veteran of our highly competitive market co-founded Prestige Real Estate in 1999, then went on to found The Denver 100 in 2011. Under O’Connor’s leadership, The Denver 100 has […]
Two Simple Reasons Why Jack O’Connor Uses Mediamax Read More »
What a year! Looking back on 2014, I couldn’t be more pleased. It was one of our best years ever, thanks to you. We are grateful you put Mediamax on your team for professional real estate photography and video. This past year we added photographers. We added new quadcopter aerial photography capabilities. We brought in
Slideshow: Photographer Favorites from 2014 Read More »
Your real estate agent just called to say a photographer will be coming to photograph your home. For your agent, this is standard marketing procedure. But what does it mean for you? Here are 10 things homeowners can do to get better real estate photos: 1. Think of the photos as a “job interview” for your
10 things homeowners can do to get better real estate photos Read More »
“One photographer is not enough.” So says Pam Kiker, “rainmaker” for The Kiker Team at Keller Williams in Englewood, recalling her decision to switch to Mediamax years ago. She says they liked their photographer back when, but one photographer was not enough for a busy office handling 100-120 transactions a year, half of them listings.
For The Kiker Team, Mediamax’s Deep Talent Pool is Key Read More »
“We’re always looking at new technology, new ways to promote visual content,” says Mediamax Senior Photographer John Koliopoulos. He’s right. We always want to be on the cutting edge so we can keep offering you new ways to market your listings and your business. One way we’re keeping it new is with video. Read more
Here’s how we’re keeping it new – with video Read More »
A funny thing happens in real estate as winter approaches. When foot traffic numbers sag, everybody starts questioning whether it’s worth it to stage. Many are tempted to hold off until spring. But it’s just as important to stage in the winter – and maybe more so, says Lauren Matthews, design director and co-founder of
Yes, you should stage in the winter. Here’s why Read More »
I think it’s safe to say selling luxury and high-end real estate requires upping your game. I’m not going to say the rich are different. Everybody loves their home and they want the best for it. But it should come as no surprise that luxury sellers have higher expectations. “Luxury homes are not tract homes,”
Luxury Marketing Demands High-Caliber Visual Content Read More »
This photo is so bad it makes me laugh. It’s another in a series of really bad real estate photos I found a while back on realtor.com. Either you’ve gotta chuckle about photos like this – or weep for the poor sellers who entrusted the sale of their home to an agent who just wasn’t trying
What’s wrong with this picture? Bad photos waste buyers’ time Read More »
Anne Barrington, Barrington Group/Berkshire Hathaway in Parker, wanted to do a profile video. “I was looking for a way to seem `more real,’ and to show clients that my team and I truly care. We really do go above and beyond, and I was hoping to capture that,” she says. That’s what video and profile
Anne Barrington didn’t want boring. So she chose Mediamax Video Read More »
If you’ve been reading this blog lately or if you caught us at the Colorado Association of Realtors 2014 Convention, you know we’re expanding into Video in a big way. We’re rolling out a whole host of new offerings – from videos to help you market your listings, including aerial videos, to profile videos aimed
We’re walking the video walk. See our new video on HDR Read More »
A while back, I previewed a top secret project we were working on. The Mediamax video crew, I reported, had been spotted in Willow Springs doing something new. Steve Sandifer with TLC Brokers was there. Pan the camera in a little closer and there’s Dale Honning, our certified aerial photography specialist. Dale has gotten some
Secret revealed: Mediamax videos all about story telling Read More »
This year’s Colorado Association of Realtors convention had to be one of our best ever. As mentioned in a previous post, it was great connecting with so many of you. We rolled out our stunning new booth, featuring a photo by our very own Nate Koerner. We debuted a new video about Mediamax and what
CAR 2014 was a big success – see our slideshow Read More »
As I write this it’s midday at the first day of the CAR Convention and we’ve already had a busy morning. From what I can see it’s a great show — lots of people attending from all over the state. I’ve met people from Grand Junction, Durango, Cortez, Colorado Springs as well as folks closer
Here’s the View From the Show Floor at CAR 2.0 Read More »
Andy Gould didn’t quite invent real estate photography but he might as well have. He’s been photographing real estate listings since 1987. If you get a chance, ask him to tell you some of his hair-raising tales of from the days of black-and-white film and rushing to meet the deadline to get into the MLS
Meet Andy Gould: Real Estate Photography Pioneer Read More »
If you want something done, doing it yourself is quicker than hiring somebody, right? Well, maybe that works for some tasks, but not for your listing photographs. Think about how busy you already are. Now think about squeezing in one more thing. Steven Beam, Realtor, CRS, with RE/MAX Alliance in Parker, puts it this way:
How to Save Time and Get Better Photographs Read More »
You’ve seen the stats on video. According to National Association of Realtors, 85% of buyers and sellers want to work with agents who offer video marketing. Yet only 15% of agents do video marketing. That’s a Grand Canyon-sized gap. So, why aren’t agents making the leap? I’d love to hear what’s holding you back. My
Ready to Make the Leap? Sneak Peek Our New Videos Read More »
On a recent Tuesday morning, a handful of people gathered at the end of a cul de sac in tony Willow Springs. The sun was bright and already hot when they arrived. The view was spectacular up and down the Hogback and all the way out to downtown Denver. Who were these people and what
Top Secret: Mediamax Crew Spotted Doing Something New Read More »
One key question every business owner has to answer when it comes to marketing is “what makes your business different from your competitors?” In the immortal phrasing of 1950s ad man Rosser Reeves, what’s your unique selling proposition? Or, to put it in 2014 lingo, what’s your difference? One way to set your business apart
Find Your Difference. Let Mediamax Create Your Google Virtual Tour Read More »
Dwight Cabalka is a civil engineer by training and has the P.E. (professional engineer) credentials to prove it. It’s only natural that when he got into real estate after years in engineering, manufacturing and sales, he did some research. For listing marketing, “I liked what I saw in the Obeo product better,” he says. And
For Dwight Cabalka, Mediamax Provides the “Best Possible Solution” Read More »
Here’s how Steven Beam, Realtor, CRS, RE/MAX Alliance in Parker, became a convert to HDR photography. “I tell you, it was amazing,” he says. “The sellers went cuckoo when they saw the pictures. They couldn’t believe it.” The situation was this: his sellers had had the property on the market with another agent but packed
Steven Beam: “The Sellers Went Cuckoo When They Saw the Pictures” Read More »
1. Why use aerial photography? “Aerial photography is another way to showcase the best features and benefits of your listing,” says Mediamax Senior Photographer John Koliopoulos. Instead of just the standard front façade, buyers get to see the “big picture” – the backyard, the siting of the home, the view. It also works well for
5 Aerial Photography Tips for Real Estate Agents Read More »
Barb Blankenbaker, broker associate at RE/MAX Masters, had just put the “coming soon” sign out. Everything was in place to put this townhome in Lincoln Park at Ridgegate on the market when she got a call from a buyer’s agent. He said his buyer was motivated and had been waiting for an end unit. Trouble
For Barb Blankenbaker, Mediamax is the “affordable, professional” choice Read More »
For Becky Berzins and Rachel Schroeder, The Roze Team at The Denver 100, real estate isn’t just a business. It’s family – in more than just the obvious ways. They are sisters, after all, and they grew up talking real estate at the dinner table and hosting open houses for their father as teenagers. After
The Roze Team: Mediamax Photos Make Us Look Good Read More »
Here’s something you may not know about Mediamax Senior Photographer Melissa Jo Stoffle – she’s a self-described “handywoman” who’s as comfortable with a hammer and a saw as a camera. When she was growing up, her dad put this Colorado Native to work helping him on his building and remodeling projects. She caught the photography
Meet Melissa Jo Stoffle, Our “Handywoman” With a Camera Read More »