As important as professional photography is to successful real estate marketing, what you do with your photos is critical. So, I’m excited to announce DBC Digital is our new preferred partner for marketing services.
Since the mid-2000s DBC Digital has focused on providing marketing advice, strategy and implementation for mid-sized businesses in several vertical markets. In real estate, it’s primarily brokerages and title companies, says Greg Sherwood, CEO.
Sherwood brings impressive credentials to the table. He got his start as an agent for commercial powerhouse CBRE and later served in the upper echelon of Grubb & Ellis, as chief marketing manager, western regional manager and national president.
He describes DBC as a “marketing agency.” Unlike an advertising agency that gets paid a commission on the ads they place in various media,
“A marketing agency takes a more wholistic approach. We help the client decide who their market is, what the messaging needs to be for that market and then how to reach that market.” That could mean anything from Google ads to email marketing campaigns. Once they’ve helped you create a plan, they have graphic designers, copywriters, etc., available to help implement it.
Mediamax is now DBC’s first choice for photography for its clients.
“Mediamax’s reputation is excellent,” Sherwood says. “They’re considered to be one of the premiere, if not the premiere, photographer service groups in Colorado. So, from our perspective it was a perfect partnership.”
I second that. We’re delighted to be able to recommend a company with such marketing expertise that can also deliver the collateral materials our clients need – everything from property brochures, direct mail post cards, email campaigns and more.
Sherwood says, “because we do not do photography, we need to partner with somebody who we know we can trust and who’s going to provide a quality product for our clients.”
So, how much weight does this marketing expert place on photography for marketing success?
“Photography is probably the most important part of the marketing brand, from the perspective of the agent trying to position the listed home in a particular way.”
Right now, he says, if you can win the listing, you can probably sell it. But “it’s the level of competition to get the listing” that distinguishes today’s market, he says. From the photography to the marketing plan, “you need to have all these pieces ready to go.”