RE/MAX agent Beth Davis had a client come to her with a specific request to market their listing. They wanted to use video to engage audiences and provide a different perspective on their amazing home. So Beth enlisted us here at Mediamax to quickly produce the video. Take a look at it below:
This new “Just Listed” video format that we’re offering, priced at $299, was just what Beth was looking for to up her game and attract viewers on Facebook. Her clients loved the video and Beth has since ordered more. She plans to use the videos on her upcoming listings as well.
Beth says, “The Just Listed video really sets you apart from a listing standpoint. My clients have been really excited to have their homes showcased in a video. It’s really the same as hosting an open house, just in video format.” Beth’s sellers have also told her that this was the exact thing that was missing the last time they tried to sell a house.
Since posting her videos and using Facebook ads to increase the viewership, she has noticed a real connection with people she didn’t have before. She says, “From a social media standpoint, videos are getting shared so much more than still photos would. People are excited about dynamic content. Everybody does still photos, but when you see people doing video, it’s different.”
At the low price point of $299, Beth felt that she just had to try it. She says, “It’s so much easier than I thought it’d be. You don’t have to be a natural on camera to produce a great and engaging video”.
Click on the photo below to view Beth’s video for 3572 Ghost Dance Drive, Castle Rock CO 80104.
Beth is really excited about the impact the videos are having on her business. She says, ”When you tell a story about a house with video, it turns it into a home for people and that’s when they buy.” But most importantly, she hopes that sharing her videos have put her in the front of people’s minds so they remember her when they’re ready to sell a house. This couldn’t be more important in the “referral” business of real estate.
Beth says her videos are generating conversations online and she has no doubt they are giving her clients an advantage in getting their homes seen and sold. You can view two more examples we’ve produced for Mediamax clients below:
Give us a call to find out more about this new affordable video option at (303) 988-7497.