Posts Tagged: real estate staging

Want better photos? Here’s the one no-fail, surefire thing you’ve just got to do

Want better photos? Here’s the one no-fail, surefire thing you’ve just got to do

What’s the secret to better photos? Is there something you can do kick it up a notch? Okay, besides having us take your photos? Yes. Here’s the one no-fail, surefire thing you’ve just got to do: you gotta stage. Even in a strong market, you’re not going to skip the step of marketing your listings […]


5 Reasons to Stage Even in a Hot Market

5 reasons to stage even in a hot market

With this hot market we’re enjoying right now, you could get the feeling houses are selling themselves. But Lauren Matthews, design director and co-founder of White Orchid Interiors, offers a reality check. Here are her 5 reasons to stage even in a hot market: 1) “Staged homes just show better – regardless of the market.” […]


10 things homeowners can do to get better real estate photos

Is your home ready for the photographer

Your real estate agent just called to say a photographer will be coming to photograph your home. For your agent, this is standard marketing procedure. But what does it mean for you? Here are 10 things homeowners can do to get better real estate photos: 1. Think of the photos as a “job interview” for your […]


Yes, you should stage in the winter. Here’s why

Photo by Mediamax's Jon Eady for Steve Sandifer, TLC Brokers

A funny thing happens in real estate as winter approaches. When foot traffic numbers sag, everybody starts questioning whether it’s worth it to stage. Many are tempted to hold off until spring. But it’s just as important to stage in the winter – and maybe more so, says Lauren Matthews, design director and co-founder of […]