Here at Mediamax, we’ve experienced firsthand the impact that professional photography can have on, well, everything. We’ve shared stories with you of how our professional photos have sold properties sight unseen using only an online gallery, and how utilizing unique techniques such as twilight and aerial photography can make an enormous difference in your marketing […]

One key question every business owner has to answer when it comes to marketing is “what makes your business different from your competitors?” In the immortal phrasing of 1950s ad man Rosser Reeves, what’s your unique selling proposition? Or, to put it in 2014 lingo, what’s your difference? One way to set your business apart […]

Barley Haven in Lakewood has a great website touting a wide selection of supplies and gear for the home brewer, including 110+ beer grains. Why does the store need a Google Virtual Tour? “When I saw it and realized the benefit to it, that’s when I decided to go ahead and go for it,” says […]

Have you optimized your real estate business for mobile local search? Here are some useful tips from Marci James, director of marketing at Obeo, to help you make sure prospective clients find you first and fast. Mobile devices index local searches very differently than personal computers, so optimizing your business for mobile local search could […]

You might not think of a real estate office as a good candidate for a Google Virtual Tour. What’s there to see? But Lorrie Grillo, vice president of marketing for Perry & Co., sees an invitation. “You’re inviting somebody into your space. So, that’s what I like about the Google tour. It really says, `come […]

Your virtual tour could be working harder for you.  As nice as it would be to just “set it and forget it,” if you’re not using it, it might as well be lying around in cyberspace eating bonbons for all the good it’s doing you. Whether you’re a realtor promoting your listings through Obeo or […]

“Consumers aren’t just looking for signs that you’re `in’ the business. They want to know you `know’ the business,” writes Jovan Hackley on the Trulia Pro Blog. One way to demonstrate what you know is with a pile of data. But numbers can only go so far in establishing your expertise. Even better is to […]

On the website for Everbean by the Lake, a coffee shop in Evergreen, you’ll find photographs of the food, gift items for sale and baby elk. The wildlife comes courtesy of the setting. Everbean is tucked between two parks and a stone’s throw from Evergreen Lake. It’s the view that’s the specialty of the house, […]

Tuscany Tavern in Evergreen is one of those gems the locals take their out-of-town guests to. It’s a place that’s special enough for special occasions and cozy enough when you’re too tired to cook. So, it’s a fair question why Tuscany would even need a Google Virtual Tour. Well, put it this way, even best-kept […]

Daniel Cofrades, co-owner of Early Bird Restaurant, describes himself as a risk taker. He skydives, skis, you name it. And he starts new restaurants. He’s lived and worked around the world. He speaks three languages. A trained chef, who started out studying architecture, he’s also worked in product development. So, how did he end up […]