Staging

Are you throwing money out the window?

Selling a home is a busy and often stressful time of any homeowner’s life. The task of getting packed while preparing the home for sale is added to their everyday life of work, kids, and everything else that they already have going on. It’s important to remember that for most sellers, they have never done […]


Staging For Success: Less Is More

We’ve emphasized many times the importance of eliminating clutter when it comes to preparing a home for photography and ultimately for sale. Putting away a seller’s personal “stuff” and getting rid of anything that would distract from the neutral tone is always a good idea before scheduling a photographer or setting up a walk-through with […]


Creating a Photogenic Dining Room

Before kitchen tables and breakfast nooks, there was once a room where we all sat for meals and conversation at the end of the day. While the days of “formal dining” on a daily basis is less common, the dining room is still an important fixture in most homes. How you design a dining room […]


Neutral But Not Boring: Adding Interest To Your Marketing Photos

Recently, we published an article on keeping wall colors neutral in the properties that you are marketing, and encouraging sellers to see the property from the buyer’s perspective. This is definitely still the best way to sell a property, but may leave you wondering how to make your marketing photos stand out.  Inman recently published […]


Preparing For Your Photography Appointment: Remove the Clutter

So you’ve scheduled your professional photography appointment for your listing. But is the property photo ready? Here’s how to know. First, try to think of the overall picture. Mediamax Master Photographer John Koliopoulos suggests, “Put yourself in the shoes of the home buyer.” Do they want to see your personal belongings sitting around?  Often there […]


6 ways to get better photos of bathrooms for your listings

6 ways to get better photos of bathrooms for your listings

It’s the most intimate room in the house. It’s probably not the first room on any buyer’s list for deal-maker but it could be a deal-spoiler if it shows poorly. I’m talking about the bathroom. If anything, ugly bathroom photos can work against your listings for more reasons than just bad décor. They can raise […]


6 ways to get better photos of bedrooms for your listings

6 ways to get better photos of bedrooms for your listings

If the kitchen sells the house, what about the bedrooms? In a previous post I talked about how important professional kitchen photos are to making that great first impression online. But what about the rest of the house? When you pique buyers’ interest with the kitchen, you don’t want to turn them off elsewhere. All […]


Want better photos? Here’s the one no-fail, surefire thing you’ve just got to do

Want better photos? Here’s the one no-fail, surefire thing you’ve just got to do

What’s the secret to better photos? Is there something you can do kick it up a notch? Okay, besides having us take your photos? Yes. Here’s the one no-fail, surefire thing you’ve just got to do: you gotta stage. Even in a strong market, you’re not going to skip the step of marketing your listings […]


5 Reasons to Stage Even in a Hot Market

5 reasons to stage even in a hot market

With this hot market we’re enjoying right now, you could get the feeling houses are selling themselves. But Lauren Matthews, design director and co-founder of White Orchid Interiors, offers a reality check. Here are her 5 reasons to stage even in a hot market: 1) “Staged homes just show better – regardless of the market.” […]


10 things homeowners can do to get better real estate photos

Is your home ready for the photographer

Your real estate agent just called to say a photographer will be coming to photograph your home. For your agent, this is standard marketing procedure. But what does it mean for you? Here are 10 things homeowners can do to get better real estate photos: 1. Think of the photos as a “job interview” for your […]