Yellow Pages Vs. Google: Time to Rethink Your Strategy?


So, when was the last time you used the Yellow Pages? If it’s too long ago to remember, you’re part of a seismic shift in consumer behavior. Today, some 80% of consumers now turn to the Internet first, according to Forbes.

Another source finds only 3% use the Yellow Pages every day, while 67% said “never.” Yet another study reports 60% of searches for local businesses start online.

If it’s true for you, you can bet it’s true for your customers. Whether it’s a hair stylist, an auto mechanic or a real estate agent, we’re all far more likely to “google it” than look it up in a phone book.

As a business owner, the question is clear: are you doing everything you can to make sure your customers can find you online?

One way to boost your “findability” is with a Google Virtual Tour by Mediamax. It’s a 360-degree, panoramic tour of your business  that helps you stand out from the crowd. Your tour appears in

  • Google Search
  • Google Maps
  • Google + Local

In other words, exactly where your new customers are searching.  Embed your tour on your website and link to it on social media, email and more. Your Google Virtual Tour by Mediamax also includes additional still photographs that you can use on the web or in print. Click here for more details.

Are the Yellow Pages dead? Maybe not, but they’re fading. Go where your customers go: online. Order now and save up to $100 on your Google Virtual Tour by Mediamax.

Realtors: get $50 off your next Obeo tour when any business you refer purchases a Google Virtual Tour by Mediamax, including your real estate office.