Guest Blog: Obeo’s Marci James Offers 11 Reasons to Hire a Pro

11 Reasons to Hire a Professional Photographer

Why have a professional photographer take your listing photos? Marci James, Obeo’s director of marketing, offers 11 compelling reasons:

  1. More online views. According to a study done by Redfin, listings featuring DSLR professional photography receive 61% more online views.
  2. Better first impressions. For 95% of online shoppers, the first thing they look at is your listing’s front exterior photo – for some 20 seconds before moving on to other photos or listing details. Make those first 20 seconds count!
  3. Higher selling price. According to the Wall Street Journal, listings with pro photos gain $934 to $116,076 at the closing table. Add those stats to your listing presentation when you’re competing with an agent who takes DIY photos.
  4. More likely to sell. According to Redfin, listings with professional DSLR photos are more likely to sell than those with point-and-shoot images. The study showed an increase across all price ranges, varying from 5% to 17%.
  5. Sell faster. Redfin’s study also showed listings sell faster. Time varied by price range, but in the $400,000 range, homes sold on average 3 weeks faster.
  6. Boost your image. Show your sellers they’ve hired a professional real estate agent to market their home by making professional photography a keystone of your marketing.
  7. Win more listings. Having a beautiful portfolio of previous listing photos just may help you win that listing.
  8. Social media content. Having a library of beautiful professional photos is a huge asset. Use them on sites like Pinterest, Instagram, Google+ and Facebook to attract interest and gain referrals.
  9. Save time. Great photography requires time to shoot, edit and upload. Why take time away from what you do best? Hiring a professional photographer is efficient and cost-effective.
  10. Higher quality results. Let’s be brutally honest here. Owning a professional DSLR camera does not make you a photographer anymore than owning a set of watercolor paints makes you an artist. Professional photographers do photography for a living. They know how to take an ordinary room and make it look extraordinary.
  11. Trigger emotion. Beautiful photos trigger an emotional response and for most buyers, emotion is about 80% of the buying decision.

And here’s one more reason – when you put Mediamax and Obeo on your team, it’s like having your own in-house photography department. Whatever you need, we’ve got you covered. Contact Mediamax today.

This article was originally posted on Obeo’s blog. Read the full version here.