Guest Blog: Obeo’s Marci James Helps You Optimize for Mobile

Mobile Local Search Tips from Obeo's Marci James

Have you optimized your real estate business for mobile local search? Here are some useful tips from Marci James, director of marketing at Obeo, to help you make sure prospective clients find you first and fast.

Mobile devices index local searches very differently than personal computers, so optimizing your business for mobile local search could be one of the most important things you do in 2014.

What is local search? An iPhone user asking Siri to find them a real estate agent in Denver. Local searches include a specific location, city, ZIP code, etc.

To make sure local searchers find you:

1. Create a Yelp account for your business: Whenever an iPhone or iPad user searches for a local business using Siri, the results are powered by Yelp. Also, the results Yelp returns to Siri are based on Yelp reviews. So the top result returned will be the Realtor with the most positive reviews. I recommend you ask your clients (and past clients), “Are you a Yelp user?”  and ask them to write a review for you.

2. Create a Google Plus Local page. Google Plus Local pages aren’t just indexed in mobile Android searches, they’re also indexed in regular Google, Google Map and Google Plus searches. Like Yelp, your Google Plus Local page allows consumers to rate and review you. The more positive reviews you have, the higher you will rank in search. You don’t have to post to your Google Plus Local page like you would a Facebook business page, but if you have time you should, simply because the SEO in phenomenal.

3. Sign up for a Yext account. Studies show many consumers use a favorite app, instead of Siri or Google. Yext is a syndication tool to help you create one powerful local listings page to send out and manage information on dozens of sites. It’s pricey at $499 a year for a basic account, so do your research, but it could be well worth it in time saved and number of new customers who find you.

Want to get even more out of Google +, Google Search and Google Maps? Have Mediamax do your Google Virtual Tour. As a Google Trusted Photographer, Mediamax can help you showcase your business, including your real estate office, to the world. Click here for $50 off coupon.

(Note: a longer version of this article originally appeared on Inman News. Permission to reprint granted by the author. Read the original article here.)