Expert: Online Strategy Should Include a Google Virtual Tour


Karin Hall has seen the future of marketing and it is video – including Google Virtual Tours. What’s more, it’s not at all a stretch to declare the future is now.

With past experience in the Chicago advertising scene, she not only witnessed first-hand the shift from print to online, she’s played an active role in making it happen. By 1997, she’d left print advertising to focus exclusively on Internet marketing. Today she’s Internet and eMarketing counselor for SeniorsResourceGuide.com and its many online properties

Hall and Mediamax are working with companies like RiverPointe Senior Community of Littleton to make sure they take advantage of future-is-now technologies like Google Virtual Tours:


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When Hall says “Content is king” on the Internet, she knows what she’s talking about.

Is a Google Virtual Tour content?

“Absolutely it is content and it is newsworthy,” she says. Today, video “is how we want to get a lot of our information. You need to have a combination of information that you get to read – you need the words – but the video is very important.”

Why? “Because we love videos.” Statistics certainly bear her out. For instance, 60% of U.S. Internet users visit YouTube once a week.

If you have any kind of location that people can walk into, Hall advises, “you should have a Google Virtual Tour” and it should be connected to your website and social media. Embed it. Blog about it. Include it in your PR. It’s as important as your phone number and your address.

By connecting tour, site and social, “you’re getting more valuable eyeball time,” Hall says, because people aren’t just finding your company, they’re seeing you in many different ways.

“The thing is, if they can’t find you, if they don’t get a chance to see you and in turn if your competition has the virtual tour, has the website with all the pictures, who’s going to get the call first?”

Don’t miss the call. Contact Mediamax Photography Agency today. We offer Google Virtual Tours and other video services to help you get the most out of your online marketing.