Branding Yourself As A Neighborhood Expert

In today’s market, presenting yourself as a knowledgeable and experienced agent couldn’t be more important. From establishing an online presence, to simply winning the trust of your potential clients, it’s not always easy to know what to focus on. If you’re looking for ways to win more listings, one great way to do that is by becoming an expert in the neighborhoods you serve.

We all know how important the features of a house are to buyers. The number of bedrooms, the size of the property, and the overall decor and layout are top factors that people consider when deciding to purchase a home. We also know, however, just how important location is to home buyers. In some cases, they’re willing to compromise all those other home features to score a house in the neighborhood they love.

Another variable in the complicated home-buying equation is low inventory. When there are not alot of choices out there, buyers are more willing to compromise their initial “wish list”, but not necessarily a home’s proximity to great schools, restaurants, and other amenities they’re seeking.


This means that it’s all the more important to be an expert in the neighborhoods and areas your clients want to live in, so you can help them make an informed decision. You’ll want to study up on all of the things that make each neighborhood unique, and making sure you can recommend more than one area for your clients.

This also means demonstrating that you are an expert in the neighborhoods you serve. We recommend providing information that gives buyers confidence in your knowledge of each area. One great way to do this is by using video to introduce community listings.


Another advantage of a neighborhood feature video is to draw attention to yourself online. For example, when someone searches “Highlands Ranch, CO”, your video and company information will be one of the first things they see.

You can view another neighborhood profile we have produced here. We encourage you to give us a call to discuss all of the photography and video options we have available for branding yourself as your neighborhood expert and giving buyers the confidence that you will find them the home – and the neighborhood – they’ve been hoping for.