Jim Romano is a relationship builder. Instead of specializing in a geographic area or a price point, Romano, broker associate with Elite Home Sales Team at RE/MAX Professionals in Highlands Ranch, has built the kind of relationships that keep the referrals coming.
Whether it’s a $100,000 condo or a $1.25 million dollar estate, “I have a good system in place that I can treat all those clients so they feel they’re getting a high level of service and getting high-level results,” he says.
He recently took over a listing that had been on the market for six months with “just some generic photos.”
“We went in, really spent time restaging, getting it prepared for showing” and then had Mediamax in to photograph it. After raising the price – yes, you heard that right, the price went up – “the house sold in less than 10 days.”
Romano’s been in the real estate business for 20+ years and photography is “more critical now” than he’s ever seen it.
“In today’s market, the Internet is such a key aspect of people searching for homes that if you don’t represent the house well online people aren’t going to come look at the house.”
When he lists a home, three people, including him, make sure to “get that house showing perfectly.”
Then and only then does he bring in the photographer.
“You can’t have a bad hair day when they’re out shooting,” he quips. The sellers “need to realize that an important part of this whole process is getting their house prepared.”
When he’s selling a high-end home, Romano makes sure his investment in photography commensurate with the asking price and he appreciates that Mediamax offers specialty photography such as HDR, Twilight and Land-based Aerial.
“If you have high-quality photos, [buyers] seem to slow down and take a closer look at it and it seems to have a more dramatic effect – so you’re getting more hits on your website,” he says.