Archive for December, 2014

Slideshow: Photographer Favorites from 2014

Mediamax Photography Slideshow 2014

What a year! Looking back on 2014, I couldn’t be more pleased. It was one of our best years ever, thanks to you. We are grateful you put Mediamax on your team for professional real estate photography and video. This past year we added photographers. We added new quadcopter aerial photography capabilities. We brought in […]

10 things homeowners can do to get better real estate photos

Is your home ready for the photographer

Your real estate agent just called to say a photographer will be coming to photograph your home. For your agent, this is standard marketing procedure. But what does it mean for you? Here are 10 things homeowners can do to get better real estate photos: 1. Think of the photos as a “job interview” for your […]

For The Kiker Team, Mediamax’s Deep Talent Pool is Key

HDR photo by Nate Koerner for The Kiker Team

“One photographer is not enough.” So says Pam Kiker, “rainmaker” for The Kiker Team at Keller Williams in Englewood, recalling her decision to switch to Mediamax years ago. She says they liked their photographer back when, but one photographer was not enough for a busy office handling 100-120 transactions a year, half of them listings. […]

Here’s how we’re keeping it new – with video

Mediamax's Mark Schow at 2014 CAR Convention

“We’re always looking at new technology, new ways to promote visual content,” says Mediamax Senior Photographer John Koliopoulos. He’s right. We always want to be on the cutting edge so we can keep offering you new ways to market your listings and your business. One way we’re keeping it new is with video. Read more […]

Yes, you should stage in the winter. Here’s why

Photo by Mediamax's Jon Eady for Steve Sandifer, TLC Brokers

A funny thing happens in real estate as winter approaches. When foot traffic numbers sag, everybody starts questioning whether it’s worth it to stage. Many are tempted to hold off until spring. But it’s just as important to stage in the winter – and maybe more so, says Lauren Matthews, design director and co-founder of […]

Luxury Marketing Demands High-Caliber Visual Content

Photo by Mediamax's Jeff Davis for Nicole Ridley, Perry & Co.

I think it’s safe to say selling luxury and high-end real estate requires upping your game. I’m not going to say the rich are different. Everybody loves their home and they want the best for it. But it should come as no surprise that luxury sellers have higher expectations. “Luxury homes are not tract homes,” […]