Archive for July, 2013

Twilight Photography – Capturing the Drama that Sells

You know the listing photograph everybody wants. It’s a front exterior on a bright sunny day, preferably showing lots of green trees and lush green lawn. Great though that may be, the standard shot can be, well, a little too standard, almost cliché sometimes. If you’re looking to shake things up, try Twilight Photography. Twilight […]

Yellow Pages Vs. Google: Time to Rethink Your Strategy?

So, when was the last time you used the Yellow Pages? If it’s too long ago to remember, you’re part of a seismic shift in consumer behavior. Today, some 80% of consumers now turn to the Internet first, according to Forbes. Another source finds only 3% use the Yellow Pages every day, while 67% said […]

Stucy Realty Co. Owner Sold on Mediamax Photography

Interior foyer for a Stucy Realty listing by Jon Eady, Mediamax Photography Agency

If you want to know whether photography matters when it comes to selling listings, just ask Elaine Stucy, owner of Stucy Realty Co. in Castle Rock. “I think photography is just hugely important.” And she offers some examples in case you’re still skeptical. One listing she took over hadn’t had a showing in eight weeks. As […]

Repair Shop Drives New Business with Virtual Tour

Andersen's Foreign Car Service street view

For more than 50 years, Andersen’s Foreign Car Service has done advertising the old fashioned way  – mostly by word of mouth. A fixture on West Colfax between Lakewood and Golden for decades, this family business is where those in the know go for service and repair of Volvo, BMW, Mercedes Benz, Volkswagen and other […]

HDR Photography: See the difference

Graphic shows what goes into creating an HDR image

You’ve heard of HDR. You may know it stands for High Dynamic Range but what does that mean? And what difference does it make? HDR gives photographers a way to capture much more detail. Cameras, even the most powerful, can’t “see” as much light as the human eye. They miss the subtleties in both the […]