Staging

Neutral But Not Boring: Adding Interest To Your Marketing Photos

Recently, we published an article on keeping wall colors neutral in the properties that you are marketing, and encouraging sellers to see the property from the buyer’s perspective. This is definitely still the best way to sell a property, but may leave you wondering how to make your marketing photos stand out.  Inman recently published […]


Preparing For Your Photography Appointment: Remove the Clutter

So you’ve scheduled your professional photography appointment for your listing. But is the property photo ready? Here’s how to know. First, try to think of the overall picture. Mediamax Master Photographer John Koliopoulos suggests, “Put yourself in the shoes of the home buyer.” Do they want to see your personal belongings sitting around?  Often there […]


6 ways to get better photos of bathrooms for your listings

6 ways to get better photos of bathrooms for your listings

It’s the most intimate room in the house. It’s probably not the first room on any buyer’s list for deal-maker but it could be a deal-spoiler if it shows poorly. I’m talking about the bathroom. If anything, ugly bathroom photos can work against your listings for more reasons than just bad décor. They can raise […]


6 ways to get better photos of bedrooms for your listings

6 ways to get better photos of bedrooms for your listings

If the kitchen sells the house, what about the bedrooms? In a previous post I talked about how important professional kitchen photos are to making that great first impression online. But what about the rest of the house? When you pique buyers’ interest with the kitchen, you don’t want to turn them off elsewhere. All […]


Want better photos? Here’s the one no-fail, surefire thing you’ve just got to do

Want better photos? Here’s the one no-fail, surefire thing you’ve just got to do

What’s the secret to better photos? Is there something you can do kick it up a notch? Okay, besides having us take your photos? Yes. Here’s the one no-fail, surefire thing you’ve just got to do: you gotta stage. Even in a strong market, you’re not going to skip the step of marketing your listings […]


5 Reasons to Stage Even in a Hot Market

5 reasons to stage even in a hot market

With this hot market we’re enjoying right now, you could get the feeling houses are selling themselves. But Lauren Matthews, design director and co-founder of White Orchid Interiors, offers a reality check. Here are her 5 reasons to stage even in a hot market: 1) “Staged homes just show better – regardless of the market.” […]


10 things homeowners can do to get better real estate photos

Is your home ready for the photographer

Your real estate agent just called to say a photographer will be coming to photograph your home. For your agent, this is standard marketing procedure. But what does it mean for you? Here are 10 things homeowners can do to get better real estate photos: 1. Think of the photos as a “job interview” for your […]


Yes, you should stage in the winter. Here’s why

Photo by Mediamax's Jon Eady for Steve Sandifer, TLC Brokers

A funny thing happens in real estate as winter approaches. When foot traffic numbers sag, everybody starts questioning whether it’s worth it to stage. Many are tempted to hold off until spring. But it’s just as important to stage in the winter – and maybe more so, says Lauren Matthews, design director and co-founder of […]


10 Tips to Boost Curb Appeal and Get Better Exterior Photos

Photo by Mediamax's Jon Eady for Kathy Recker

Everybody thinks about staging home interiors when getting ready to sell. But what about staging the exterior? We called Lauren Matthews, design director and co-owner of White Orchid, Mediamax’s preferred partner for home staging, for advice on how to boost curb appeal and get better exterior photos. Most important, says Matthews, is “making sure everything’s […]


White Orchid Interiors: Our “Preferred Partner” for Home Staging

White Orchid staging, Mediamax's Jeff Perry photographer

John Matthews, co-founder of White Orchid Interiors, calls it “the grand slam” – staging plus professional photography plus the right realtor. “Those three components produce the winning combination” in real estate today, he says. I’m pleased to announce White Orchid Interiors is our “preferred partner” for home staging. “Appearance and how you present yourself is […]