Archive for September, 2015

How to tame the listing syndication beast

How to tame the listing syndication beast

Listing syndication can be mighty confusing. Sellers expect you to advertise their home everywhere online. Buyers’ online viewing habits are hard to predict and in constant flux. So, how do you tame that syndication beast? Syndication just means the way information about any given listing, including photographs, gets distributed beyond your MLS – to so-called “third-party […]


We take the guess work out of luxury marketing

Twilight photo by Mediamax's Jeff Davis for Terry Maze

Luxury marketing experts may differ on favorite techniques, but they all agree your marketing should be commensurate with the value, including the perceived value, of the home. As I noted in a previous post, luxury homes aren’t mass-produced. They are custom-designed and custom-built. Luxury sellers expect a marketing effort that reflects their home’s uniqueness. If […]


Do sellers notice when the photos are bad?

Do sellers notice when the photos are bad?

In the rush to get a home on the market, it’s easy to suppose the sellers don’t notice a little thing like bad photos. Right? But Nancy Donnell-Clarke and her husband Tony certainly did. Their agent had ordered photos from one of our competitors. “The photos did not turn out well at all,” Nancy says. […]


5 reasons to test-drive our new Mediamax Virtual Tour

5 Reasons to Test-drive Our New Mediamax Virtual Tour

Our new Mediamax Virtual Tour has so many things going for it, we can think of a lot more than 5 reasons why you ought to try it. But who has time to read all that? So here are the top 5 reasons to test-drive our new Mediamax Virtual Tour: Loads fast, looks fantastic. Every […]


Need new photos after your tour’s been shot? Order a reshoot

Need new photos after your tour’s been shot? Order a reshoot

Ever had this happen? You schedule a photo shoot for a new listing and everything’s looking great. And then it snows. If a snowy front exterior isn’t quite what you hoped for, do you have to order a whole new tour? Nope. What you need is a reshoot. We offer reshoots for situations just like […]